Real versus fake testimonials

Real vs. Fake Testimonials

Not every testimonial posted online is genuine.

Some reviews are written by real clients.

Others are planted, purchased, or manipulated.

So how can you tell the difference?

Watch our video on how to spot fake reviews.

Read our law firm’s testimonials.

View the firm’s LinkedIn profile.

We encourage prospective clients to evaluate any law firm’s reviews using these guidelines, including ours.

How to Spot a Fake Review

Consumers are skeptical for good reason. Many people believe they have seen fake reviews online, and most admit they cannot always tell which reviews are real and which are not. While there is no single test, the following signs may help you identify reviews that deserve a closer look.

Overly personal language

Research has suggested that fake reviews may use an unusual amount of words like “I” and “me,” along with more action words than concrete details. In some cases, this may reflect an effort to sound more believable.

Too much scene-setting, not enough substance

A genuine review often includes specific details about the service experience. A fake review may spend more time setting the scene and less time discussing concrete facts.

Generic names or empty profiles

Be cautious with reviews posted by profiles that use generic names, random letters or numbers, or no profile photo at all. Fake review accounts often lack any real identifying details.

Suspicious timing

A sudden burst of positive reviews in a short period may be a warning sign. While there can be legitimate reasons for a spike, unusual timing patterns are worth noticing.

Repeated wording

If multiple reviews use the same phrases or sound unusually similar, that may suggest they were coordinated or written from a script.

Poor spelling or unnatural phrasing

Some fake reviews are produced in bulk by third-party services. That can result in awkward wording, unusual grammar, or language that does not sound like a real customer.

Reviewer history

Click on the reviewer’s profile, if the platform allows it. If the person posts only glowing five-star reviews, or seems to review unrelated businesses in the same exaggerated style, that may be a reason for caution.

Moderate reviews can be the most helpful

Sometimes the most reliable reviews are not the extreme ones. Mid-range reviews often provide balanced observations and can help you compare recurring strengths and weaknesses.

Verified reviews carry more weight

On platforms that label reviews as verified or unverified, verified reviews are generally more trustworthy because they are tied to an actual transaction or account activity.

When in doubt, look beyond one platform

Do not rely on a single website. Compare reviews across multiple sources, look for consistent themes, and consider whether the reviewer appears to be a real person.

Bottom Line

Online testimonials can be helpful, but they should be read with common sense. We encourage prospective clients to evaluate any law firm’s reviews carefully, including ours. The most trustworthy reviews usually sound specific, balanced, and authentic rather than exaggerated, vague, or repetitive.